房地產這個行業是我國經濟中有著重要的地位,在國民經濟中發揮著重要的作用。正式的商議，都和“案”有關。“方”即方子、方法。“方案”，即在案前得出的方法，將方法呈于案前，即為“方案”。你是否在找正準備撰寫“房地產的推廣方案”，下面小編收集了相關的素材，供大家寫文參考！

房地產的推廣方案篇1

Recalling this work in 2011, the work is high enthusiasm, but also threw himself into, work conscientiously. With the advent of the new year, a review of our work is aimed at drawing lessons and improving ourselves in order to do a better job.

First, the work review

Vanke ________: Since the opening in May, to participate in June to two city tour plan, in July the owners to pay back quarter, August Vanke happy month, 9-10 month residential expansion, closed sales in November and a series of work , From which profound experience to Vanke under the system of tight work system, and in work to learn a careful and comprehensive way of thinking.

Pauli __ __ __ __: November formal participation in the work of Paul Lafite, which is higher than the Vanke high-end projects, different projects, developers and the environment, work methods have changed, and Vanke's step by step, Belong to the "stocking" working environment, more is to see the results of things. Which is also involved in the 12-year marketing program work, although twists and turns, revised dozens of times, but ultimately get the recognition of developers, which also learned a large marketing program work processes and ways of thinking.

As the company took over the new project, the beginning of the year also participated in the day reputation, stone lake, Palm Springs project in the work of the project and marketing programs, access to more different types, different nature, different positioning projects, More programs to write skills and methods to learn more industry expertise.

Second, the lack of points

Their nine months in the company's work, flash point is not much, there are many undesirable work of the Department, summed up the main problems are the following:

1, lack of communication, can not make full use of resources

In the course of work, due to the industry professional unfamiliar, nor actively to other colleagues for advice, resulting in reduced efficiency or even errors, can not reach the full advantage of the advantages of resources. In future work, the need to take the initiative to strengthen and other colleagues and even colleagues in other departments of communication, through the company this platform to achieve resource sharing, thereby enhancing their level of business.

2, the lack of planning

In the course of their work, due to the lack of planning, the purpose of the work is not clear, primary and secondary contradictions are unclear, often achieve less effective results. In the future work process, the need to clearly develop work plans, work to strengthen the purpose of understanding, distinguish between primary and secondary contradictions, strive to achieve a multiplier effect.

3, professional narrow surface

Due to their narrow professional side, the real estate other professional knowledge is not enough, but also caused the work of the low-level errors committed. Therefore, strengthening professional learning is inevitable and quite important task.

4, lack of logic

Logic is the embodiment of a professional planning staff, and this is where my flaws, thinking is not through, before and after the uncoordinated, seriously affected the overall process of the program ideas, leading to the final results unsatisfactory, this point But also the need for long-term training.

Third, recommendations

During the work, the company also try to carry out all aspects of knowledge training, which enhance the individual play a great help, but also suggested that more training can continue to carry out.

房地產的推廣方案篇2

甲方： (以下簡稱甲方) 辦公地址： 郵編：

乙方： (以下簡稱乙方) 辦公地址： 郵編：

為適應房地產市場發展的需要，經過雙方友好協商及遵循平等互利的原則，甲方同意委托乙方以代理出售方式營銷策劃本項目，并就下列條款達成協議：

鑒于甲方系《 》(暫定名)項目(以下稱本項目)的合法開發建設單位，本項目位于 區 路 號，總建筑面積約 平方米。其中委托可售建筑面積 平方米，共計 套。除非另有特別約定，本合同所有面積和技術指標最終以實測面積為準。

第一條：乙方責任

(一)、乙方全面負責銷售房屋的行銷企劃和銷售策略的制定和執行。乙方策劃設計的廣告、海報和樓書等對外發布的內容必須事先征得甲方的同意，后由甲方負責發包制作發布。

(二)、乙方自行承擔本公司銷售人員的薪資福利。

(三)、乙方負責預售合同的按時簽訂和貸款合同的抄寫工作，負責收齊客戶貸款

所需全部資料送達甲方。

(四)、乙方不得超越甲方的授權向購房者作出任何承諾。在銷售期間，嚴格按照

市房地局網上銷售規定，不得違規銷售，乙方不得做出任何有損甲方形象的行為，如由此而產生的經濟責任和法律責任均由乙方承擔。

(五)、乙方應本著誠實信用原則，對購房人的知情權和其他合法權益應依法維護，

不得侵犯。

(六)、乙方應具備銷售代理合法資質，并提供銷售代理合法資質的相關文字資料

于甲方備案，乙方向甲方保證不會發生因乙方的原因導致不能代理銷售的情況。

第二條：甲方責任

(一)、甲方保證對委托出售之房地產有出售之權利，且產權清楚，并依約配合交房，否則，由此給買方所造成的損失，概由甲方負責賠償，并承擔一切法律責任。

(二)、甲方承諾有權委托乙方代理銷售策劃本項目，否則由此產生的法律后果由甲方承擔，并賠償乙方經濟損失。

(三)、為促進銷售，買方需辦理購屋貸款時，甲方需配合辦理。

(四)、在委托期間內未經乙方同意，甲方不得將委托部分銷售代理權部分或全部轉讓給任何第三方。

(五)、甲方委托價格，當作為商業秘密，不得對外泄露。

(六)、甲方委派現場收款人員及檔案管理人員壹名。

(七)、本項目之廣告費由甲方支出，包括售樓中心廣告布置、樓書、DM等一切銷售道具之費用，費用預計為總銷售額之。

(八)、甲方免費提供經裝修房屋予乙方做售樓接待場地，并承擔銷售現場的各預算費用包括網上銷售設備、寬帶費用、水電費、電話費及其他辦公費用。

第三條：委托價格

(一)、委托產權價格均價人民幣 元/㎡。

(二)、一房一價單價表由乙方制定，但需保證上述均價，一房一價表經雙方蓋章確認，作雙方結算溢價之依據(實際房源成交價格對應一房一價表，超出部分稱為溢價)。

(三)、未經甲方同意，乙方銷售價格不得低于上述約定。

第四條：委托期限和開盤

(一)、銷售期限

本項目銷售期限于網上開通并以甲方書面通知可簽預售合同之日起至取得入住許可證 個月止。合同期滿后經雙方同意可以延長合同期限。

(二)、開盤條件

銷售物業的正式開盤有待于下列條件的同時成熟：

(a) 甲方已取得銷售物業的預售許可證。

(b) 售樓處已按雙方確認的標準完成了裝修布置。

(c) 樣板房已裝修并配置全部家具。

(d) 雙方已經確定全部房源的銷售價格。

(三)、銷售指標

每期房源開盤銷售期限內乙方應合計成功銷售可售建筑面積的 %以上。

第五條：建材設備及工程建設進度

甲方同意本項目在銷售中向客戶承諾的建材設備、裝修標準及工程建設進度(見附件)。

第六條：樓款之收取

甲方負責銷售物業的房款收取。乙方不能以甲方的名義向購房者收取任何錢款。甲方在銷售現場設專人負責收取房款，開具收據或發票，乙方協助辦理上述事項。乙方已與購房者草簽的買賣合同，須經甲方專職人員審核批準后蓋章，開具購房發票。甲方應在開盤前與銀行簽訂按揭合作合同，按揭貸款應解入甲方在按揭銀行開設的專戶(以下簡稱按揭帳戶)。

第七條：傭金計算方式

(一)、甲、乙雙方商定，傭金結算底價為本合同第三條約定以補充協議為準，按成交價之 %支付傭金，作為乙方廣告企劃費及營銷代理傭金;超底價部分 ： 分成，即甲方 %，乙方 %。

(二)、若因甲方原因造成底價以下成交---乙方成功接待客戶，并已書面約定成交價，通過關系甲方給客戶折扣，并致低于底價成交，甲方應按底價考核，并按成交價 %支付傭金，無溢價分成。

(三)、甲方客戶低于一房一價底價成交的，按成交金額之 %給付乙方傭金。

(四)、客戶定房后又退房的，所收違約金雙方各50%分成。

(五)、客戶如在本代理合同有效期內預交定金，雖預(出)售合同于本代理合同有效期后簽訂，按 %支付傭金。

第八條：傭金支付方式

(一)、客戶簽定預(出)售合同，且首期款到位、客戶貸款資料初審通過后即可結算傭金，傭金每月結算一次(每次按 %結算，其余銷售指標完成一次付清)，每月三日前，乙方即送交甲方上月傭金請款明細，甲方應在五日內核準并結清上月傭金，每延誤一日按萬分之三每日支付滯納金。

(二)、傭金款之支付應以人民幣為準(外幣以國家當日牌價算)。

第九條：經甲方與客戶簽定預(出)售合同后，雙方以所定之合同內容相互負責，與乙方無涉。

第十條：通知與聯絡

甲乙雙方確定的聯絡地址為：甲方地址： 甲方郵編： 乙方地址： 乙方郵編：

上述地址為雙方約定的送達地址，如地址發生變更的應及時通知對方，否則原聯系地址仍視為有效的送達地址。任何一方郵寄函件的，發出后第五日視為送達。

第十一條：違約責任

如乙方不能在規定期限內完成銷售指標，甲方有權單方面終止本協議，并扣除未付傭金及溢價(即總額之 %)。

第十二條：不可抗力

(一)、當上海市或本項目現場發生非雙方責任而導致的人力不可抗因素，使合同無法繼續履行，本合同即行終止，雙方互不承擔因此而造成的損失。

(二)、當不可抗力事件發生后，雙方應即時協商善后事宜，并采取措施使雙方的損失不再擴大。否則，擴大的損失應由責任方承擔。

第十三條：爭議

如果雙方之間發生了關于合同或因之而引起的任何類別的爭端，經雙方反復協商仍無法達成友好解決時，可直接向本合同所約定辦公地所在人民法院提出起訴。

第十四條：變更

(一)、本合同未盡事宜，雙方可另訂立補充合同;當本合同有關條款須修改時，雙方亦可另行簽訂變更合同。

(二)、補充合同、變更合同與本合同具有同等法律效力;除變更合同所更改的部分外，本合同其余條款仍然有效。

第十五條：附則

(一)、本合同簽字蓋章后生效。

(二)、本合同附件是本合同的不可分割的部分，與本合同具有同等的法律效力。

(三)、本合同一式貳份，甲乙雙方各執壹份，每份具有同等的法律效力。

本合同自簽定日起生效，非經雙方書面同意，任何一方不得擅自更改或解除本合同;本合同有效期內，如有增減條款，均應經雙方書面同意后始生效。 (以下無正文)

甲方： 乙方：

代表： 代表：

簽約日期： 年 月 日

房地產的推廣方案篇3

200 __ in January, with the beginning of the real estate planning sector and the excitement of the deep yearning for the ____________, I sincerely dedicate all the wisdom of the company's determination, in accordance with the requirements of a huge too strict Demand their own attitude to seek new development, quietly agreed to have a certain positive, have a certain skill of the senior planners to move closer. This month, I actively study the real estate frontier professional knowledge, often talk to the company leadership to their views, exchange of ideas; the other hand, do a good job with their own projects to expand their business areas. Now my work summary to the leadership report is as follows: First, the baptism of thought and wisdom.

Through the communication with the main leaders of the company, I realized that our company is not only a professional service team with integrated promotion of glorious history, but also an enterprising, innovative, young and promising company, constantly integrating new market, Depth thinking into the ranks of developers, thereby enhancing the professional company's unique charm, but also strengthened my efforts to make progress, to make a difference. Followed by the cultivation of knowledge and ability. I think that is not a master plan, but at least I, as a curator, in addition to thinking on the need for innovation, action and companies to maintain the same style, but also in the business development capabilities on the new improvement. A qualified planner, not only have a good expression, negotiation skills, but also have a certain degree of proposal, public relations capabilities. This time, I put more time and experience into the existing projects to do a good job and tap new projects, which I vote with the greatest energy and perseverance, and in the course of the operation has made some achievements , Praised by the leadership and colleagues.

Through deeper contact with different developers, on the one hand I deeply appreciate the hardships of the company's entrepreneurship; the one hand, also see the transformation of the ______ face many problems, I believe in the huge culture of communication under the leadership of these The problem can be properly resolved and is willing to dedicate their own strength, as "the strongest Nanchang, bigger city" construction, as "open business content, expansion of cooperation" rational planning for the ______ in the " Jiangxi made the brand "dedication of all their energy.Finally, the shaping of personality. ________ At the beginning of the year, I set in my heart to the charm of personality infection, to the identity of scholars into the planning to plan a high degree of problem solving.

Remember the "South Wind" the first language of this record: "The world is willing to scholars, are uphold the conscience, do not follow the crowd, the spirit of independence, freedom of thought, allow fair, Houdeqiangqiang, Zhiyuzhishan." Here the so-called personality is not only personal personality, it is the company's personality, his own personality and the company's personality together, will integrate themselves into the company's personality, the company will integrate into the great development, Common corporate culture, to create a consistent goal of progress. In addition, the improvement of personality shaping for the company is indispensable traits, countless outstanding agents / planners with their glorious footprint confirmed the integrity of behavior must be a model, with the power of personality to influence the real estate!

This month, I setback in the planning step by step came, "from the planning to the planning to go." In the manufacture of their own level of training in interpersonal relationships for the company to learn the profits of the road, in order to shape their own continuous improvement of personality. I am in the pursuit of self-improvement process, there are still various aspects of the deficiencies and shortcomings, I would like to thank the minds of the ______, measure and "Courtesy of Corporal," the Lord, straightforward style. These are my self-identification and summary of their work, harvest and lack of coexistence, I will work in the future continue to sum up experience in ________ training and leadership, carry forward the advantages, to abandon the shortcomings, for the company'sStrategic objectives of the early realization of hard work.